In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the Awapuhi used in John Paul Mitchell Systems products is harvested here.
A little-known secret: Anyone can visit or stay at the Awapuhi Farm for a unique off-the-grid retreat.

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